How the science of persuasion impacts the legal profession
It is undeniable that lawyers and other legal professionals rely heavily on persuasion. In fact, some lawyers refer to persuasion as an art form. But the person many people consider the foremost authority on this subject thinks that persuasion is actually a science. Robert Cialdini is a professor emeritus of psychology and marketing at Arizona State University. His “Six Principles of Persuasion,” are […]